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      • Book Overview
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    • Laws of Selling
      • The Seven Sins
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    • Creating Value
      • Value Quadrant
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    • Success in Selling
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Sales Mastery Tips

CLICK HERE FOR FUNNY AND INSPIRING VIDEO CLIPS - great for sales people!

Laws of Professional Selling:
The Seven Sins of Selling
The Ten Laws of Relationship Selling
The Ten Laws of Strategic Selling
Building Trust

Creating Value:
The Value Quadrant
The New ROI
Defining Customer Value
Drivers in Buying Decisions

General:
Success in Selling
Definitions for Sales Professionals
Powerful Sales Questions
The Evolution of Professional Selling
Recommended Reading

Links to other Sales Leaders who I respect and with fantastic content:
Dave Stein at ES Research
Gerhard at SellingPower
Anthony Iannarino
Lee B. Salz
Neil Rackham
Jill Konrath
Noah Rickun

Follow @rsvpselling

The Pipeline Manager for CRM

Become Inner Circle Member

Free Sales tips and links

Free Sales Aptitude Test

Free web-based Opportunity Qualification Tool

“We recruit senior sales people for enterprise selling roles. Tony’s Sales Aptitude Test is truly unique and can enable an insightful discussion concerning whether a sales person is actually strategic. Our clients confirm that the RSVP concepts are redefining excellence in sales strategy and execution.

Marcus Lynch
Managing Director
Halcyon Knights

Tony Hughes is a proven leader and his RSVP methodology delivered three of the four biggest contracts globally for our company in one year.

Elias Diamantopoulos
Vice President of Sales and Operations
Hummingbird Corporation

"I found the book compelling reading. This must surely be one of the most engaging Professional Selling publications on the market. The explanations of the keys to successful selling are woven into a narrative that will be familiar to most sales professionals."

Stephen Walker
Managing Director, Australia and New Zealand
Interwoven

“Highly recommended! I’ve reviewed hundreds of books on sales and selling and this work by Tony Hughes is different. It combines an effective sales framework with an engaging story of a young person’s journey from salesperson to sales professional. There’s much to learn here, particularly for sales managers and salespeople who want an effective framework for taking their career to the next level.”

Paul Sparks
Principal
Sales Effectiveness Australasia

“This is the first book on strategic selling with heart, and the new standard text for all my sales people. It complements our existing sales tools and methodologies by creating focus and stimulating innovative thinking. Everyone can learn something valuable from this book no matter what their role in a sales organisation.”

Simon Tate
Sales Director
EMC Software

“Tony Hughes has written a masterful book that not only gives significant insight to the mentoring process, but will add tremendous value to anyone who chooses to immerse themselves in the exercises suggested in this book. He has that rare skill that turns theory into something practical you can do right now to enable you to create a new future and reach a new set of goals. Although the book is directed at those in the sales profession the lessons and insights are readily applicable to anyone. We mentor business leaders and this book will help you become a better one.”

Anthony Howard
CEO Asia Pacific
Merryck & Co.

“I’ve always struggled to read dry business books but Tony’s ability to teach whilst telling an interesting story got me hooked. This is the best sales book I’ve read and the principles helped me achieve number one sales person in our company worldwide in both 2007 and 2008.”

Mike Ross
Country Manager, New Zealand
Objective Corporation

“This book is both entertaining and insightful; it tugs your heart strings and challenges your thinking. Tony transcends the concepts of sales practitioner to equip any sales professional to become genuinely strategic anywhere and at any time.”

Paul Floro
Senior Sales Representative
IBM

“This could be for professional selling what the book, The Goal has been for supply chain and manufacturing. It teaches through real life scenarios and promotes genuine alignment with the needs of the buying organization. This book delivers an entertaining and engaging story line while providing insight into how the best suppliers think and operate.”

Eric Haynor
Vice President, Supply Chain
Ecolab

“The instinctive simplicity of RSVP is genius and everyone can learn something from this book.”

David Thompson
AXS-One Pty Ltd
Managing Director

“This is the approach for when you're struggling with your sales methodology. The instinctive simplicity of RSVP is genius.”

David Thompson
Managing Director
AXS-One Pty Ltd

“Tony’s insights are clearly the result of decades of experience in selling at the highest levels. This book is a must read for anyone in professional sales.”

Paul Wray
Senior Sales Executive
Oracle Corporation

“We use the best sales tools available and the RSVP principles complement these perfectly.”

Paul Wray
Senior Sales Executive
Oracle Corporation

“This RSVP concept takes a refreshing approach to thinking strategically with minimal administrative overhead for sales people.”

Stephen Walker
Managing Director, Australia and New Zealand
Interwoven

“The RSVP principles are used by our solutions selling teams across the region with phenomenal success. As one of the largest SAP system integrators and applications transformation consulting organizations globally, we rely heavily on having tools that are simple to understand, use and deliver immediate benefits.”

Brian E. Pereira
Head of Asia-Pacific, Japan, India and the Middle East
HCL- AXON

“The RSVP principles are used by our solutions selling teams across the region with phenomenal success. I loved the story based approach and this book is a definite must for every aspiring sales professional”

Brian E. Pereira
Head of Asia-Pacific, Japan, India and the Middle East
HCL- AXON

"The RSVP concepts enabled me to achieve over 700% of my annual quota, quadruple my income, and become the number one sales person world-wide. RSVPselling™ is a proven winner!”

Brett Shields
Senior Sales Executive
Hummingbird Corporation

"Tony’s concepts and leadership helped me to become the number one sales person world-wide among more than one hundred other sales people operating from forty offices globally."

Brett Shields
Senior Sales Executive
Hummingbird Corporation

“After fifteen years in sales I finally have a powerful sales methodology that is easy enough to carry around in my head yet flexible enough to apply to all business situations. The RSVP concepts enabled me to qualify for my first Achiever’s Club in Las Vegas. Forget sales theory; this is sales reality and it delivers at every level.”

Greg Mennie
Senior Sales Executive
Open Text Corporation

“Highly recommended! There’s much to learn here, particularly for Sales Managers and salespeople who want an effective framework for taking their career to the next level.”

Paul Sparks
Principal
Sales Effectiveness Australasia

RSVPselling™ complements our existing sales tools and methodologies by creating focus and stimulating innovative thinking.”

Simon Tate
Sales Director
EMC Software

“This is a book that will help you become a better leader.”

Anthony Howard
CEO Asia Pacific
Merryck & Co.

“This is the best business book I’ve read and the principles helped me achieve number one sales person globally in our company two years running.”

Mike Ross
Country Manager, New Zealand
Objective Corporation

“I found the book to be compelling reading. It is the most engaging professional selling publication I’ve come across.”

Stephen Walker
Managing Director, Australia and New Zealand
Interwoven

"This book delivers an entertaining and engaging story line while providing insight into how the best suppliers think and operate.”

Eric Haynor
Vice President, Supply Chain
Ecolab

“Finally a serious book about selling that’s also great to read! A fascinating blend of instruction and entertainment with a plot that keeps you guessing right to the end. Buy one for yourself and every salesperson you want to be successful.”

Andrew Everingham
Public Relations Director, Asia-Pacific
Salesforce.com

“This business book is truly one of a kind and actually keeps the reader entertained. Tony’s ability to weave invaluable sales insights into a genuine storyline had me burning through the pages. The RSVP concepts will resonate for any sales professional. Highly enjoyable and highly recommended!”

Matt Loop
Vice President, Corporate Sales – ANZ
Salesforce.com

“We launch the sales careers of the very best university graduates, and the RSVP concept represents the next generation of business and sales strategy.”

Blair Whitehead
Managing Director
ProGrad

“The RSVP concept represents the next generation of business and sales strategy. Anyone seeking to progress their career, whether in sales or management, should read this book.”

Blair Whitehead
Managing Director
ProGrad

"This is next generation selling, and professional selling for the next generation."

Adrian Rudman
General Manager, Marketing
Objective Corporation

“A great read for any business person who spends time on an aeroplane. It really draws you in until the end and it can be finished within 4-6 hours. There is something in it for everyone.”

Stephen Barker
Managing Director
Squiz

“Tony was a keynote speaker at our international sales leadership conference in 2011 and 2012. We were delighted with his presentations which were entertaining and informative. Tony was provocative and really engaged the audience. He was rated as a top speaker over the two day period and this was with two renowned international speakers from the USA! We will be engaging Tony to play a role at future events.”

Bryn Hughes
CEO
The Centre of Sales Excellence

“Tony has delivered numerous keynotes for SugarCRM and our partners in Asia-Pacific. He is always well received and does a fantastic job creating interesting and entertaining content that is relevant for the audience. He is a visionary and strategist who not only challenges current thinking, but is able to articulate complex ideas using real world, relatable analogies.”

Veronica Mikhail
APAC Marketing Manager
SugarCRM Inc.

“We engaged Tony to be the keynote speaker at our 2012 annual partner conference on the Gold Coast and he did a fantastic job. We received excellent feedback and he set the tone for thinking differently about our business models and go to market strategy.”

Michael Yell
Managing Director, Asia-Pacific
Autodesk Inc.

“The Joshua Principle is a compelling read. It captures what every Sales Executive needs to carry in their hearts and the investment they need to make in their skills and the process of sales to become GREAT.”

Brett Bonser. Director and Co Founder
Funnel Camps and MathMarketing

Brett Bonser, MathMarketing

"This could be a nomination for B2B sales book of the year. I recommend this book to all sales schools that want to turn out high performers. Perfect for a cross country plane ride."

Reg Nordman (June 2012)
Managing Partner
Rocket Builders