Tony Hughes: Deal Coach, Sales Mentor, Public Speaker

“We recruit senior sales people for enterprise selling roles. Tony’s Sales Aptitude Test is truly unique and can enable an insightful discussion concerning whether a sales person is actually strategic. Our clients confirm that the RSVP concepts are redefining excellence in sales strategy and execution.

Marcus Lynch

Managing Director

Halcyon Knights

Tony Hughes is a proven leader and his RSVP methodology delivered three of the four biggest contracts globally for our company in one year.

Elias Diamantopoulos

Vice President of Sales and Operations

Hummingbird Corporation

"I found the book compelling reading. This must surely be one of the most engaging Professional Selling publications on the market. The explanations of the keys to successful selling are woven into a narrative that will be familiar to most sales professionals."

Stephen Walker

Managing Director, Australia and New Zealand

Interwoven

“Highly recommended! I’ve reviewed hundreds of books on sales and selling and this work by Tony Hughes is different. It combines an effective sales framework with an engaging story of a young person’s journey from salesperson to sales professional. There’s much to learn here, particularly for sales managers and salespeople who want an effective framework for taking their career to the next level.”

Paul Sparks

Principal

Sales Effectiveness Australasia

“This is the first book on strategic selling with heart, and the new standard text for all my sales people. It complements our existing sales tools and methodologies by creating focus and stimulating innovative thinking. Everyone can learn something valuable from this book no matter what their role in a sales organisation.”

Simon Tate

Sales Director

EMC Software

“Tony Hughes has written a masterful book that not only gives significant insight to the mentoring process, but will add tremendous value to anyone who chooses to immerse themselves in the exercises suggested in this book. He has that rare skill that turns theory into something practical you can do right now to enable you to create a new future and reach a new set of goals. Although the book is directed at those in the sales profession the lessons and insights are readily applicable to anyone. We mentor business leaders and this book will help you become a better one.”

Anthony Howard

CEO Asia Pacific

Merryck & Co.

“I’ve always struggled to read dry business books but Tony’s ability to teach whilst telling an interesting story got me hooked. This is the best sales book I’ve read and the principles helped me achieve number one sales person in our company worldwide in both 2007 and 2008.”

Mike Ross

Country Manager, New Zealand

Objective Corporation

“This book is both entertaining and insightful; it tugs your heart strings and challenges your thinking. Tony transcends the concepts of sales practitioner to equip any sales professional to become genuinely strategic anywhere and at any time.”

Paul Floro

Senior Sales Representative

IBM

“This could be for professional selling what the book, The Goal has been for supply chain and manufacturing. It teaches through real life scenarios and promotes genuine alignment with the needs of the buying organization. This book delivers an entertaining and engaging story line while providing insight into how the best suppliers think and operate.”

Eric Haynor

Vice President, Supply Chain

Ecolab

“The instinctive simplicity of RSVP is genius and everyone can learn something from this book.”

David Thompson

AXS-One Pty Ltd

Managing Director

“This is the approach for when you're struggling with your sales methodology. The instinctive simplicity of RSVP is genius.”

David Thompson

Managing Director

AXS-One Pty Ltd

“Tony’s insights are clearly the result of decades of experience in selling at the highest levels. This book is a must read for anyone in professional sales.”

Paul Wray

Senior Sales Executive

Oracle Corporation

“We use the best sales tools available and the RSVP principles complement these perfectly.”

Paul Wray

Senior Sales Executive

Oracle Corporation

“This RSVP concept takes a refreshing approach to thinking strategically with minimal administrative overhead for sales people.”

Stephen Walker

Managing Director, Australia and New Zealand

Interwoven

“The RSVP principles are used by our solutions selling teams across the region with phenomenal success. As one of the largest SAP system integrators and applications transformation consulting organizations globally, we rely heavily on having tools that are simple to understand, use and deliver immediate benefits.”

Brian E. Pereira

Head of Asia-Pacific, Japan, India and the Middle East

HCL- AXON

“The RSVP principles are used by our solutions selling teams across the region with phenomenal success. I loved the story based approach and this book is a definite must for every aspiring sales professional”

Brian E. Pereira

Head of Asia-Pacific, Japan, India and the Middle East

HCL- AXON

"The RSVP concepts enabled me to achieve over 700% of my annual quota, quadruple my income, and become the number one sales person world-wide. RSVPselling™ is a proven winner!”

Brett Shields

Senior Sales Executive

Hummingbird Corporation

"Tony’s concepts and leadership helped me to become the number one sales person world-wide among more than one hundred other sales people operating from forty offices globally."

Brett Shields

Senior Sales Executive

Hummingbird Corporation

“After fifteen years in sales I finally have a powerful sales methodology that is easy enough to carry around in my head yet flexible enough to apply to all business situations. The RSVP concepts enabled me to qualify for my first Achiever’s Club in Las Vegas. Forget sales theory; this is sales reality and it delivers at every level.”

Greg Mennie

Senior Sales Executive

Open Text Corporation

“Highly recommended! There’s much to learn here, particularly for Sales Managers and salespeople who want an effective framework for taking their career to the next level.”

Paul Sparks

Principal

Sales Effectiveness Australasia

RSVPselling™ complements our existing sales tools and methodologies by creating focus and stimulating innovative thinking.”

Simon Tate

Sales Director

EMC Software

“This is a book that will help you become a better leader.”

Anthony Howard

CEO Asia Pacific

Merryck & Co.

“This is the best business book I’ve read and the principles helped me achieve number one sales person globally in our company two years running.”

Mike Ross

Country Manager, New Zealand

Objective Corporation

“I found the book to be compelling reading. It is the most engaging professional selling publication I’ve come across.”

Stephen Walker

Managing Director, Australia and New Zealand

Interwoven

"This book delivers an entertaining and engaging story line while providing insight into how the best suppliers think and operate.”

Eric Haynor

Vice President, Supply Chain

Ecolab

“Finally a serious book about selling that’s also great to read! A fascinating blend of instruction and entertainment with a plot that keeps you guessing right to the end. Buy one for yourself and every salesperson you want to be successful.”

Andrew Everingham

Public Relations Director, Asia-Pacific

Salesforce.com

“This business book is truly one of a kind and actually keeps the reader entertained. Tony’s ability to weave invaluable sales insights into a genuine storyline had me burning through the pages. The RSVP concepts will resonate for any sales professional. Highly enjoyable and highly recommended!”

Matt Loop

Vice President, Corporate Sales – ANZ

Salesforce.com

“We launch the sales careers of the very best university graduates, and the RSVP concept represents the next generation of business and sales strategy.”

Blair Whitehead

Managing Director

ProGrad

“The RSVP concept represents the next generation of business and sales strategy. Anyone seeking to progress their career, whether in sales or management, should read this book.”

Blair Whitehead

Managing Director

ProGrad

"This is next generation selling, and professional selling for the next generation."

Adrian Rudman

General Manager, Marketing

Objective Corporation

“A great read for any business person who spends time on an aeroplane. It really draws you in until the end and it can be finished within 4-6 hours. There is something in it for everyone.”

Stephen Barker

Managing Director

Squiz

“Tony was a keynote speaker at our international sales leadership conference in 2011 and 2012. We were delighted with his presentations which were entertaining and informative. Tony was provocative and really engaged the audience. He was rated as a top speaker over the two day period and this was with two renowned international speakers from the USA! We will be engaging Tony to play a role at future events.”

Bryn Hughes

CEO

The Centre of Sales Excellence

“Tony has delivered numerous keynotes for SugarCRM and our partners in Asia-Pacific. He is always well received and does a fantastic job creating interesting and entertaining content that is relevant for the audience. He is a visionary and strategist who not only challenges current thinking, but is able to articulate complex ideas using real world, relatable analogies.”

Veronica Mikhail

APAC Marketing Manager

SugarCRM Inc.

“We engaged Tony to be the keynote speaker at our 2012 annual partner conference on the Gold Coast and he did a fantastic job. We received excellent feedback and he set the tone for thinking differently about our business models and go to market strategy.”

Michael Yell

Managing Director, Asia-Pacific

Autodesk Inc.

“The Joshua Principle is a compelling read. It captures what every Sales Executive needs to carry in their hearts and the investment they need to make in their skills and the process of sales to become GREAT.”

Brett Bonser. Director and Co Founder
Funnel Camps and MathMarketing

Brett Bonser, MathMarketing

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Tony Hughes: Deal Coach, Sales Mentor, Public Speaker