About this Website and Why Explore

"I found the book compelling reading. This must surely be one of the most engaging Professional Selling publications on the market. The explanations of the keys to successful selling are woven into a narrative that will be familiar to most sales professionals."

“This is the first book on strategic selling with heart, and the new standard text for all my sales people. It complements our existing sales tools and methodologies by creating focus and stimulating innovative thinking. Everyone can learn something valuable from this book no matter what their role in a sales organisation.”

“I’ve always struggled to read dry business books but Tony’s ability to teach whilst telling an interesting story got me hooked. This is the best sales book I’ve read and the principles helped me achieve number one sales person in our company worldwide in both 2007 and 2008.”

“This could be for professional selling what the book, The Goal has been for supply chain and manufacturing. It teaches through real life scenarios and promotes genuine alignment with the needs of the buying organization. This book delivers an entertaining and engaging story line while providing insight into how the best suppliers think and operate.”

“This is the approach for when you're struggling with your sales methodology. The instinctive simplicity of RSVP is genius.”

“We use the best sales tools available and the RSVP principles complement these perfectly.”

“The RSVP principles are used by our solutions selling teams across the region with phenomenal success. As one of the largest SAP system integrators and applications transformation consulting organizations globally, we rely heavily on having tools that are simple to understand, use and deliver immediate benefits.”

"The RSVP concepts enabled me to achieve over 700% of my annual quota, quadruple my income, and become the number one sales person world-wide. RSVPselling™ is a proven winner!”

“After fifteen years in sales I finally have a powerful sales methodology that is easy enough to carry around in my head yet flexible enough to apply to all business situations. The RSVP concepts enabled me to qualify for my first Achiever’s Club in Las Vegas. Forget sales theory; this is sales reality and it delivers at every level.”

RSVPselling™ complements our existing sales tools and methodologies by creating focus and stimulating innovative thinking.”

“This is the best business book I’ve read and the principles helped me achieve number one sales person globally in our company two years running.”

"This book delivers an entertaining and engaging story line while providing insight into how the best suppliers think and operate.”

“This business book is truly one of a kind and actually keeps the reader entertained. Tony’s ability to weave invaluable sales insights into a genuine storyline had me burning through the pages. The RSVP concepts will resonate for any sales professional. Highly enjoyable and highly recommended!”

“The RSVP concept represents the next generation of business and sales strategy. Anyone seeking to progress their career, whether in sales or management, should read this book.”

“A great read for any business person who spends time on an aeroplane. It really draws you in until the end and it can be finished within 4-6 hours. There is something in it for everyone.”

“Tony has delivered numerous keynotes for SugarCRM and our partners in Asia-Pacific. He is always well received and does a fantastic job creating interesting and entertaining content that is relevant for the audience. He is a visionary and strategist who not only challenges current thinking, but is able to articulate complex ideas using real world, relatable analogies.”

“The Joshua Principle is a compelling read. It captures what every Sales Executive needs to carry in their hearts and the investment they need to make in their skills and the process of sales to become GREAT.”

Brett Bonser. Director and Co Founder
Funnel Camps and MathMarketing