The Joshua Principle, Leadership Secrets of RSVPselling™


“I'm very impressed with this book and hope The Joshua Principle reaches the wide audience it deserves.” Professor Neil Rackham Creator of SPIN Selling™ and author of three New York Times best sellers. See other testimonials.

This is a business book you'll enjoy because it has a compelling narrative where the central character is mentored through a personal journey of sales mastery. This unique business novel captures the essence of sales leadership. Everyone in business or professional selling should read it to learn how to become truly strategic and more effective in positively influencing others.

Synopsis: Joshua Peters is a salesman in crisis – after losing a key deal, his boss threatens him with the sack and he has doubts concerning his choice of career. His father is a sales veteran who progressed all the way to CEO but can't help directly as their relationship is at an all time low. But a mentor’s intervention from the other side of the world powerfully transforms everything as Joshua learns about the RSVP concepts and applies them to the biggest and most complex deal of his life. The story culminates with a powerful meeting that changes the lives of mentor and protégé forever and finally reveals The Joshua Principle.

In addition to the RSVP concepts and the importance of focused execution, readers will also learn about The Value Quadrant for Professional Sales Agents©, The New ROI© for sales organizations, the seven sins of selling, the ten laws of relationship and strategic selling, how to develop and execute effective strategy, the history and evolution of professional selling, how to create business value for both buyer and seller, how to successfully sell at the top of a buying organization, avoiding the ‘see-more syndrome’ with evaluators and recommenders, a values based approach to ethical selling, decision drivers and buyer motivations, and much more.

Buy the book now. Includes free on-line Sales Aptitude Test.

One CEO who read the book said: “This is the first business book I’ve read that caused me to shed a tear. The concepts are powerful and I couldn’t put it down – I read it in just four days.” He subsequently purchased copies for the entire management team and sales organization.

RSVPselling™ is next generation selling, and professional selling for a new generation. It is ideal for those seeking an effective framework for strategy and execution. It has successfully delivered large multi-million dollar contracts in hardware, software, products, services and solutions. The simple principles are proven and the result of decades of research and real world application at the highest levels in both corporate and government markets. It can also work for you.

See the author's credentials or book reviews here.